GOLDEN CORRAL X MATT CORRAL

Golden Corral Campaign Extension

Former Heisman Trophy candidate, Matt Corral, broke his foot and missed his rookie season. He is now the third string quarterback for the Carolina Panthers. He needs a sponsor. Since he shares the same name as Golden Corral, who better to be their spokesperson?
We created a social media campaign, where Matt made a series of UGC-style videos pleading his case to Golden Corral as to why they should sponsor him. In response to Matt’s videos, Golden Corral posted responses on their own Instagram account which created a fun back-and-forth people were invested in, gaining fans for both Corrals!

Platform: Instagram Reels (Organic Content)