Misfits Market
The problem: A lot of produce is discarded on the basis of how they look on the outside. Misfits Market aims to provide such produce which can last longer and is of good quality to its subscribers.
The idea: Don't judge produce by the way it looks and add to the food waste. Be Produce positive
By combining Misfits Market consumers desire to make a difference in the food waste crisis, and consume organic and sustainably food the idea was to create an interactive map that will be featured on the brand's website.
This map allows users to browse by state, learning about the local farms that Misfits Market sources their produce from, and seeing in real time how much food waste is being reduced.
Misfit Market.mp4